Manage Cookie Consent
Functional Always active
Technical storage or access are strictly necessary in order to allow the use of a specific service explicitly requested by the Shape or the User, or for the sole purpose of carrying out the transmission of a communication on an electronic communication network.
Preferences
Technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
L'archiviazione tecnica o l'accesso che viene utilizzato esclusivamente per scopi statistici.
Technical archiving or access that is used exclusively for anonymous statistical purposes. Without an appearance mandate, voluntary conformity by your internet service provider, or further recordings by third parties, information stored or recovered for this purpose alone cannot usually be used for identification.
Marketing
Technical storage or access are necessary to create user profiles to send advertising, or to trace the user on a website or on different websites for similar marketing purposes.
Ardes and Ufesa at Bricoday 2025
Two brands, one goal for the home
The real highlight of this year’s event was the official joint launch of the Ardes and Ufesa brands. This brought together two leading brands within the B&B Trends group, both of which share the same mission: to improve and simplify everyday life at home.
On the one hand, Ardes, with its deep roots in the Seriana Valley, showcased the value of ‘Made in Ardes’ – synonymous with reliability, flexibility and Italian design – at the trade fair, presenting its updated seasonal and permanent ranges for kitchens, heating and ventilation. On the other hand, we introduced the Ufesa brand to the market, an international brand that has been supporting millions of consumers since 1963 to help them “feel at home”. The inclusion of Ufesa complements our exhibition offering with cutting-edge solutions for fabric care (such as ironing systems), extraction, personal care and food preparation.
The combination of these two strengths enables us to offer our partners an incredibly comprehensive range of small domestic appliances (SDAs) suitable for every room in the home.
The value of dialogue and new opportunities
Over the two days of the event, we encountered great interest and appreciation for our updated offerings. The trade fair proved to be an important opportunity to meet buyers, customers, partners and friends face to face. We were able to strengthen relationships built up over time and initiate strategic discussions aimed at creating new synergies.
This event reaffirms our corporate philosophy: we firmly believe in the value of direct, face-to-face interaction as a driving force for innovation. We now look to the future with renewed energy, knowing that the combination of Ardes’s solidity and Ufesa’s dynamism provides the ideal starting point for building new opportunities for growth together.